The company Reliquiae and the couture embroiderer Gloria Galguera are taking part in the showroom organised as part of a new edition of the international fashion show Madrid es Moda with an innovative reinterpretation of the traditional Asturian costume.
35 companies have already taken part in the Asturian Fashion Brands International Promotion Plan, launched by Asturex in 2020.
E-commerce continues to expand in the fashion business, a trend accelerated by COVID-19 since there has been very significant growth of the sector’s sales online and through specialised marketplaces.
The Principality of Asturias and Madrid es Moda join forces in Madrid es Moda, a project that is reinventing itself to support and revitalise Spanish designer fashion after Covid-19. The aim of Madrid es Moda is to create a communication platform to promote national and international awareness and consumption of Spanish designer brands under the Slow Fashion umbrella, an essential part of ensuring the industry’s rapid recovery after the pandemic.
This is the first initiative of the new Asturian Fashion Brands International Promotion Plan launched by ASTUREX in 2020.
